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Marketing

Is the activity of promoting and selling products or services,include market research and advertising.Marketing can be divided into four category such as product,price,place and promotion.Mission of marketing is to ensure easily process of getting people interested in your company's products or service.Marketing can be done through creactivity and innovation in order to attract more customer to engage in business.

                                     

Digital marketing

Is the activity of promoting or selling products or services through modern ways of advertising which involves digitial devices,such as mobile phone,computers.

Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing,

digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.Digital marketing now comes with good results because we live in information ages,In this ages the big opportunities is informations.Now business man,manufactures and companies uses digital marketing campaigns to reach more customers,Now days customers can make decisions online through its digital devices like mobile phones and computers,No needed to go directly to shop,but can buy a products or services online,that is the power of digital marketing.It is not only to promote products to people through digital channels but also increases values and numbers of sales.

Digital marketing is the future of business,Digital marketing break boundaries of conducting business,Now days you can conduct business to many peoples without face them,we have seen how people sells their product to customer without face customers directly,All are done in internet through digital devices like phones and computers.

The main characteristics of digital marketing are:

• Efficient and economical
• Advanced
• Multimedia
• Time and space
• Interactive
• Adaptable

                                       

Digital marketing involves the use of :

• Digital devices
• Digital platforms
• Digital media

Digital Devices

These can be used to target an audience for marketing purposes.All should have internet access.

• Laptop and desktop computers
• Mobile phones
• Tablets
• Smart TVs
• Gaming devices
• Smart watches

Digital Platforms

These tools we use in our daily life,They can be used for marketing purposes also:

• Social media
• Search engines
• Websites

Digital Media

This involve audiences,Digital Media are paid and / or owned channels that can be used to reach your audience. They include:

• Online advertising
• Social media marketing
• Messaging
• Email marketing

The main advantages of digital marketing are:

• Grobal competions
• Facing negatives and bad reviews
• Cost effective
• Effective global local reach
• Easy to learn,Increase engagements

Global competion,In this you should use good strategies which help to compete in market with others companies or manufactures.By using these strategies would help to lift your business into next levels,like such strategies:Differentiate yourself,Use differrent marketing channels,publish your reviews,influencer and affiliate marketing,Focus on retentions.These tips will help to grow and overcomes others.

Facing negatives and bad reviews,Through fighting with bad reviews about your products would help you to make evaluations and improve it.Take it easy when someone talk negative about your products or services except use it as motivation tool towards improvements.But you need to pay attentions about negative reviews,because to many negatives reviews will lower values of your business,For example 5 star rate about product will make customers to feel comfortable to buy than 1 star reviews.

Cost effective,No more cost needed in order to reach more customer many of the above marketing initiatives can be completed in-house and at little to no cost. For example, engaging social media content and YouTube video series can be conveniently created by and with your team and right in your workplace.Although you can pay little to an advertising companies which also supply to publishers and pay per impressions or clicks after visitors visit their blog or website.But other means like advertising in youtube,facebook,instagram,reddit,snapchat,twiter it come with less or no cost at all.

Effective grobal and local reach,Digital marketing campaign have possibilities to reach more people around the world ,because now days many people engage in internets,and we have arleady discuss that digital marketing can be done in internet through digital channels,you can use digital channels like facebook,twiter,instagram and advertising companies like google adsense,propella ads and adsterra.Also it very easy to reach more customers in local areas because they will see your advertisement in socials media like facebook and instagram.

Easy to learn,Through its applications in daily life does not give us difficulties  in Learning digital marketing is very easy to adapt because you can learn and apply at the same time,also others social media tools we use in our daily life so it is easy to apply ,i know everyone have ability to post personal advertisements ad in facebook or instagram,also creations of video youtube and upload does not require enough skills.So you can run campaign alone with little skills.

Increase engagements,Digital marketing can be done through influence of socials media like facebook and instagram,so it will make more people to engage in business,When many people see adverstisements can make decisions to buy or to review a products or services.Digital marketing also allow small business partiners to engage in marketing through affiliate program.It is not hard work to influence more people about product or services through digital markerting than traditional marketing,Because in digital marketing you can use video,audio,nice pictures to explain about your products,so that by doing that will allow many people to engage in business which results in increases number of sales per annual or month.When people engage in business it is not necessary to buy a product or services but if people se about your products it is enough because can spread informations of what you do and you will get more customers.